"Virtual trade shows: Exhibitors' perspectives on virtual marketing ..."

Udo Gottlieb, Constanza Bianchi (2017)

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DOI: 10.1016/J.ELERAP.2016.12.004

access: closed

type: Journal Article

metadata version: 2020-10-26

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Udo Gottlieb, Constanza Bianchi:
Virtual trade shows: Exhibitors' perspectives on virtual marketing capability requirements. Electron. Commer. Res. Appl. 21: 17-26 (2017)

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