"How to design personalization in a context of customer retention: Who ..."

Kwiseok Kwon, Cookhwan Kim (2012)

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DOI: 10.1016/J.ELERAP.2011.05.002

access: closed

type: Journal Article

metadata version: 2020-02-22

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Kwiseok Kwon, Cookhwan Kim:
How to design personalization in a context of customer retention: Who personalizes what and to what extent? Electron. Commer. Res. Appl. 11(2): 101-116 (2012)

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