"Do customization programs of e-commerce companies lead to better ..."

Jihyun Lee, Yuri Lee, Yoon-Jung Lee (2012)

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DOI: 10.1016/J.ELERAP.2011.10.004

access: closed

type: Journal Article

metadata version: 2024-10-06

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Jihyun Lee, Yuri Lee, Yoon-Jung Lee:
Do customization programs of e-commerce companies lead to better relationship with consumers? Electron. Commer. Res. Appl. 11(3): 262-274 (2012)

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