"Why do consumers hesitate to purchase in live streaming? A perspective of ..."

Xiaoyue Ma, Xia Zou, Jun Lv (2022)

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DOI: 10.1016/J.ELERAP.2022.101193

access: closed

type: Journal Article

metadata version: 2022-12-07

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Xiaoyue Ma, Xia Zou, Jun Lv:
Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants. Electron. Commer. Res. Appl. 55: 101193 (2022)

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