"How does customer self-construal moderate CRM value creation chain?"

Jia-Yin Qi, Qi-Xing Qu, Yong-Pin Zhou (2014)

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DOI: 10.1016/J.ELERAP.2014.06.003

access: closed

type: Journal Article

metadata version: 2020-02-22

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Jia-Yin Qi, Qi-Xing Qu, Yong-Pin Zhou:
How does customer self-construal moderate CRM value creation chain? Electron. Commer. Res. Appl. 13(5): 295-304 (2014)

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