"Diffusion and success factors of mobile marketing."

Arno Scharl, Astrid Dickinger, Jamie Murphy (2005)

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DOI: 10.1016/J.ELERAP.2004.10.006

access: closed

type: Journal Article

metadata version: 2020-02-22

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Arno Scharl, Astrid Dickinger, Jamie Murphy:
Diffusion and success factors of mobile marketing. Electron. Commer. Res. Appl. 4(2): 159-173 (2005)

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