"Posts that attract millions of fans: The effect of brand-post congruence."

Shaojung Sharon Wang, Yu-Ching Lin, Ting-Peng Liang (2018)

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DOI: 10.1016/J.ELERAP.2017.12.010

access: closed

type: Journal Article

metadata version: 2020-02-22

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Shaojung Sharon Wang, Yu-Ching Lin, Ting-Peng Liang:
Posts that attract millions of fans: The effect of brand-post congruence. Electron. Commer. Res. Appl. 28: 73-85 (2018)

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