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"Promotion depth versus breadth: The effect of mobile promotion and the ..."
Zhi Yang et al. (2020)
- Zhi Yang, Ting Xiao, Jiaming Liu, Yanhui Jiang:
Promotion depth versus breadth: The effect of mobile promotion and the moderation of social closeness and technical smoothness. Electron. Commer. Res. Appl. 44: 101005 (2020)
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