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"Effect of Instant Messaging Advertising on the Hierarchy-of-Effects Model ..."

Rodney Graeme Duffett (2016)

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DOI: 10.1002/J.1681-4835.2016.TB00523.X

access: closed

type: Journal Article

metadata version: 2022-02-03

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Rodney Graeme Duffett:
Effect of Instant Messaging Advertising on the Hierarchy-of-Effects Model Amid Teenagers in South Africa. Electron. J. Inf. Syst. Dev. Ctries. 72(1): 1-21 (2016)

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