"Online Marketing Effectiveness - the influence of information load and ..."

José-Alberto Castañeda et al. (2020)

> Home

Details and statistics

DOI: 10.1007/S12525-019-00372-9

access: closed

type: Journal Article

metadata version: 2025-01-19

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/electronicmarkets/CastanedaFMJ20
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/electronicmarkets/CastanedaFMJ20
José-Alberto Castañeda, Dolores M. Frías-Jamilena, Miguel A. Rodriguez Molina, Adam Jones:
Online Marketing Effectiveness - the influence of information load and digital literacy, a cross-country comparison. Electron. Mark. 30(4): 759-773 (2020)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.