"A comparison of the effectiveness of e-mail coupons and mobile text ..."

Philipp Reichhart, Christian Pescher, Martin Spann (2013)

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DOI: 10.1007/S12525-013-0129-3

access: closed

type: Journal Article

metadata version: 2020-03-13

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Philipp Reichhart, Christian Pescher, Martin Spann:
A comparison of the effectiveness of e-mail coupons and mobile text message coupons for digital products. Electron. Mark. 23(3): 217-225 (2013)

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