"Is paid search overrated? When bricks-and-mortar-only retailers should not ..."

Darius Schlangenotto, Dennis Kundisch, Nancy Viola Wünderlich (2018)

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DOI: 10.1007/S12525-018-0287-4

access: closed

type: Journal Article

metadata version: 2020-03-13

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Darius Schlangenotto, Dennis Kundisch, Nancy Viola Wünderlich:
Is paid search overrated? When bricks-and-mortar-only retailers should not use paid search. Electron. Mark. 28(4): 407-421 (2018)

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