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"E-Adequate Branding: Building Offline and Online Brand Structure within a ..."

Andreas Strebinger, Horst Treiblmaier (2004)

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DOI: 10.1080/10196780410001675095

access: closed

type: Journal Article

metadata version: 2020-06-15

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Andreas Strebinger, Horst Treiblmaier:
E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces. Electron. Mark. 14(2): 153-164 (2004)

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