"Advertising and quality improving strategies in a supply chain when facing ..."

Lijue Lu, Jorge Navas (2021)

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DOI: 10.1016/J.EJOR.2020.06.026

access: closed

type: Journal Article

metadata version: 2020-12-29

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Lijue Lu, Jorge Navas:
Advertising and quality improving strategies in a supply chain when facing potential crises. Eur. J. Oper. Res. 288(3): 839-851 (2021)

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