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"Optimum advertising policy over time for subscriber service innovations in ..."

Hani I. Mesak et al. (2011)

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DOI: 10.1016/J.EJOR.2010.12.010

access: closed

type: Journal Article

metadata version: 2020-02-21

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Hani I. Mesak, Abdullahel Bari, Barry J. Babin, Laura M. Birou, Anthony Jurkus:
Optimum advertising policy over time for subscriber service innovations in the presence of service cost learning and customers' disadoption. Eur. J. Oper. Res. 211(3): 642-649 (2011)

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