"Socially responsible product-positioning: Impact of halo/horns spillover ..."

Hannan Sadjady Naeeni, Funda Sahin, Powell E. Robinson Jr. (2023)

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DOI: 10.1016/J.EJOR.2022.11.045

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type: Journal Article

metadata version: 2023-05-11

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Hannan Sadjady Naeeni, Funda Sahin, Powell E. Robinson Jr.:
Socially responsible product-positioning: Impact of halo/horns spillover on product image. Eur. J. Oper. Res. 308(2): 852-863 (2023)

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