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"A dynamic marketing-operations interface model of new product updates."

R. Samuel Sale, Hani I. Mesak, R. Anthony Inman (2017)

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DOI: 10.1016/J.EJOR.2016.07.051

access: closed

type: Journal Article

metadata version: 2020-02-21

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R. Samuel Sale, Hani I. Mesak, R. Anthony Inman:
A dynamic marketing-operations interface model of new product updates. Eur. J. Oper. Res. 257(1): 233-242 (2017)

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