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"Assessing brand image through communalities and asymmetries in ..."

Anna Torres, Tammo H. A. Bijmolt (2009)

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DOI: 10.1016/J.EJOR.2008.02.020

access: closed

type: Journal Article

metadata version: 2023-09-30

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Anna Torres, Tammo H. A. Bijmolt:
Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations. Eur. J. Oper. Res. 195(2): 628-640 (2009)

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