"Coordinating advertising and pricing in a manufacturer-retailer channel."

Jinxing Xie, Jerry C. Wei (2009)

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DOI: 10.1016/J.EJOR.2008.07.014

access: closed

type: Journal Article

metadata version: 2020-02-21

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Jinxing Xie, Jerry C. Wei:
Coordinating advertising and pricing in a manufacturer-retailer channel. Eur. J. Oper. Res. 197(2): 785-791 (2009)

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