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"When and how should a retailer use third-party platform channels? The ..."
Xueping Zhen et al. (2022)
- Xueping Zhen, Shuangshuang Xu, Yongjian Li, Dan Shi:
When and how should a retailer use third-party platform channels? The Impact of spillover effects. Eur. J. Oper. Res. 301(2): 624-637 (2022)
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