"Benefit-based consumer segmentation and performance evaluation of ..."

Deepak Arunachalam, Niraj Kumar (2018)

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DOI: 10.1016/J.ESWA.2018.03.007

access: closed

type: Journal Article

metadata version: 2018-09-13

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Deepak Arunachalam, Niraj Kumar:
Benefit-based consumer segmentation and performance evaluation of clustering approaches: An evidence of data-driven decision-making. Expert Syst. Appl. 111: 11-34 (2018)

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