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"How to select search keywords for online advertising depending on consumer ..."

Cookhwan Kim et al. (2012)

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DOI: 10.1016/J.ESWA.2011.07.050

access: closed

type: Journal Article

metadata version: 2017-05-26

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  - https://dblp.org/rec/journals/eswa/KimPKC12a
Cookhwan Kim, Sungsik Park, Kwiseok Kwon, Woojin Chang:
How to select search keywords for online advertising depending on consumer involvement: An empirical investigation. Expert Syst. Appl. 39(1): 594-610 (2012)

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