"Brand marketing for creating brand value based on a MCDM model combining ..."

Yung-Lan Wang, Gwo-Hshiung Tzeng (2012)

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DOI: 10.1016/J.ESWA.2011.11.057

access: closed

type: Journal Article

metadata version: 2017-06-06

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Yung-Lan Wang, Gwo-Hshiung Tzeng:
Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods. Expert Syst. Appl. 39(5): 5600-5615 (2012)

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