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"Keyword Generation for Sponsored Search Advertising: Balancing Coverage ..."

Han Nie, Yanwu Yang, Daniel Zeng (2019)

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DOI: 10.1109/MIS.2019.2938881

access: closed

type: Journal Article

metadata version: 2023-05-16

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Han Nie, Yanwu Yang, Daniel Zeng:
Keyword Generation for Sponsored Search Advertising: Balancing Coverage and Relevance. IEEE Intell. Syst. 34(5): 14-24 (2019)

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