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"Empirically Investigating Extraneous Influences on the "APCO" Model - ..."

David Harborth, Sebastian Pape (2020)

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DOI: 10.3390/FI12120220

access: open

type: Journal Article

metadata version: 2021-09-16

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  - https://dblp.org/rec/journals/fi/HarborthP20
David Harborth, Sebastian Pape:
Empirically Investigating Extraneous Influences on the "APCO" Model - Childhood Brand Nostalgia and the Positivity Bias. Future Internet 12(12): 220 (2020)

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