"How AI competencies can make B2B marketing smarter: strategies to boost ..."

Tayyeba Bashir et al. (2024)

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DOI: 10.3389/FRAI.2024.1451228

access: open

type: Journal Article

metadata version: 2025-04-29

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Tayyeba Bashir, Tan Zhongfu, Burhan Sadiq, Ammara Naseem:
How AI competencies can make B2B marketing smarter: strategies to boost customer lifetime value. Frontiers Artif. Intell. 7 (2024)

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