"Decoding Gen Z: AI's influence on brand trust and purchasing behavior."

Cristobal Rodolfo Guerra-Tamez et al. (2024)

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DOI: 10.3389/FRAI.2024.1323512

access: open

type: Journal Article

metadata version: 2024-10-06

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Cristobal Rodolfo Guerra-Tamez, Keila Kraul Flores, Gabriela Mariah Serna-Mendiburu, David Chavelas Robles, Jorge Ibarra Cortés:
Decoding Gen Z: AI's influence on brand trust and purchasing behavior. Frontiers Artif. Intell. 7 (2024)

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