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"The three-step persuasion model on YouTube: A grounded theory study on ..."
Jayanshi Tripathi, Roelof Anne Jelle de Vries, Mailin Lemke (2022)
- Jayanshi Tripathi, Roelof Anne Jelle de Vries, Mailin Lemke:
The three-step persuasion model on YouTube: A grounded theory study on persuasion in the protein supplements industry. Frontiers Artif. Intell. 5 (2022)
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