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"Is mixed reality technology an effective tool for retail? A vividness and ..."

Cristina Gil-López et al. (2023)

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DOI: 10.3389/FRVIR.2023.1067932

access: open

type: Journal Article

metadata version: 2024-01-24

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Cristina Gil-López, Jaime Guixeres, Javier Marín-Morales, Carmen Torrecilla, Edu Williams, Mariano Alcañiz:
Is mixed reality technology an effective tool for retail? A vividness and interaction perspective. Frontiers Virtual Real. 4 (2023)

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