"The relative values of big data analytics versus traditional marketing ..."

Colin C. J. Cheng, Eric C. Shiu (2023)

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DOI: 10.1016/J.IM.2023.103839

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type: Journal Article

metadata version: 2023-10-27

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Colin C. J. Cheng, Eric C. Shiu:
The relative values of big data analytics versus traditional marketing analytics to firm innovation: An empirical study. Inf. Manag. 60(7): 103839 (2023)

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