"When emotions don't match: Effects of multimodal emotional ..."

Menghan Duan et al. (2025)

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DOI: 10.1016/J.IM.2025.104222

access: closed

type: Journal Article

metadata version: 2025-09-10

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Menghan Duan, Qi Zhang, Yueyue Zhang, Cheng Zhang:
When emotions don't match: Effects of multimodal emotional misalignment in virtual streamers on viewer engagement. Inf. Manag. 62(8): 104222 (2025)

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