"Within- and cross-group spillover effects in influencer marketing: The ..."

Li Ji et al. (2025)

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DOI: 10.1016/J.IM.2025.104202

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type: Journal Article

metadata version: 2025-08-05

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Li Ji, Xingyu Chen, Ling Jiang, Justin T. Huang:
Within- and cross-group spillover effects in influencer marketing: The heterogeneity between micro- and macro-influencers. Inf. Manag. 62(7): 104202 (2025)

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