"Virtual goods, real goals: Exploring means-end goal structures of ..."

Yoonhyuk Jung, Suzanne D. Pawlowski (2014)

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DOI: 10.1016/J.IM.2014.03.002

access: closed

type: Journal Article

metadata version: 2020-02-20

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Yoonhyuk Jung, Suzanne D. Pawlowski:
Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds. Inf. Manag. 51(5): 520-531 (2014)

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