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"The effect of CRM use on internal sales management control: An alternative ..."

Liang Li, Ji-Ye Mao (2012)

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DOI: 10.1016/J.IM.2012.09.005

access: closed

type: Journal Article

metadata version: 2020-02-20

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Liang Li, Ji-Ye Mao:
The effect of CRM use on internal sales management control: An alternative mechanism to realize CRM benefits. Inf. Manag. 49(6): 269-277 (2012)

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