"How do influencers' impression management tactics affect purchase ..."

Xixi Li et al. (2025)

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DOI: 10.1016/J.IM.2024.104094

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type: Journal Article

metadata version: 2025-03-13

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Xixi Li, Qian Wang, Xinlin Yao, Xiangbin Yan, Ruihao Li:
How do influencers' impression management tactics affect purchase intention in live commerce? - Trust transfer and gender differences. Inf. Manag. 62(2): 104094 (2025)

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