"Increasing immersive virtual reality platform loyalty: The role of embodiment."

Yongqian Lin, Ayoung Suh, Christian Wagner (2026)

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DOI: 10.1016/J.IM.2025.104255

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type: Journal Article

metadata version: 2025-11-15

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Yongqian Lin, Ayoung Suh, Christian Wagner:
Increasing immersive virtual reality platform loyalty: The role of embodiment. Inf. Manag. 63(1): 104255 (2026)

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