"Two faces of freemium strategy in social games: The interplay between ..."

Trang Nguyen, Jengchung Victor Chen, Julius Wonodihardjo (2025)

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DOI: 10.1016/J.IM.2025.104184

access: closed

type: Journal Article

metadata version: 2025-07-04

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Trang Nguyen, Jengchung Victor Chen, Julius Wonodihardjo:
Two faces of freemium strategy in social games: The interplay between perceived enjoyment, envy, and in-app purchase intention. Inf. Manag. 62(7): 104184 (2025)

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