"Disentangling the impact of bidding price on advertising performance in ..."

Ping Qiu et al. (2025)

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DOI: 10.1016/J.IM.2024.104096

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type: Journal Article

metadata version: 2025-08-05

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Ping Qiu, Zhao Cai, Xiang T. R. Kong, Hing Kai Chan, Ye Shi:
Disentangling the impact of bidding price on advertising performance in E-commerce search advertising: The moderating role of product competitiveness. Inf. Manag. 62(2): 104096 (2025)

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