""Fight for me and I will be with you": How product deciphering ..."

Richard Huamán Ramirez et al. (2026)

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DOI: 10.1016/J.IM.2025.104240

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type: Journal Article

metadata version: 2025-10-15

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Richard Huamán Ramirez, Aranzazu Gaztelumendi, Zeeshan Ahmed Bhatti, Francisco Guzman, Jean Pfiffelmann:
"Fight for me and I will be with you": How product deciphering app digital activism influences user loyalty. Inf. Manag. 63(1): 104240 (2026)

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