"Advertising green products on brands' official social media accounts ..."

Yiping (amy) Song et al. (2026)

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DOI: 10.1016/J.IM.2025.104259

access: open

type: Journal Article

metadata version: 2025-11-15

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Yiping (amy) Song, Jiming Wu, Satadruta Mookherjee, Indranil Bose:
Advertising green products on brands' official social media accounts or mega-influencer accounts? Inf. Manag. 63(1): 104259 (2026)

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