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"Social Media Advertising through Private Messages and Public Feeds: A ..."
Fue Zeng et al. (2022)
- Fue Zeng, Ruijuan Wang, Stella Yiyan Li, Zhe Qu:
Social Media Advertising through Private Messages and Public Feeds: A Congruency Effect between Communication Channels and Advertising Appeals. Inf. Manag. 59(4): 103646 (2022)
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