"Designing promotions: Consumers' surprise and perception of discounts."

Wei Sun et al. (2014)

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DOI: 10.1147/JRD.2014.2337691

access: closed

type: Journal Article

metadata version: 2021-07-05

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Wei Sun, Pavankumar Murali, Anshul Sheopuri, Yi-Min Chee:
Designing promotions: Consumers' surprise and perception of discounts. IBM J. Res. Dev. 58(5/6) (2014)

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