"The effectiveness of pre-release advertising for motion pictures: An ..."

Anita Elberse, Bharat Anand (2007)

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DOI: 10.1016/J.INFOECOPOL.2007.06.003

access: closed

type: Journal Article

metadata version: 2020-02-22

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Anita Elberse, Bharat Anand:
The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market. Inf. Econ. Policy 19(3-4): 319-343 (2007)

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