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"Creating a Chinese "Miele"? Asymmetries in the Consumer Perception of ..."

Cora F. Jungbluth (2010)

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DOI: 10.4018/JABIM.2010100103

access: closed

type: Journal Article

metadata version: 2020-05-20

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Cora F. Jungbluth:
Creating a Chinese "Miele"? Asymmetries in the Consumer Perception of Chinese and German Brands. Int. J. Asian Bus. Inf. Manag. 1(4): 30-42 (2010)

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