"Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming ..."

Ho Keat Leng, Xinran Wu, Deping Zhong (2019)

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DOI: 10.4018/IJABIM.2019070103

access: closed

type: Journal Article

metadata version: 2025-08-05

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Ho Keat Leng, Xinran Wu, Deping Zhong:
Effect of Brand Familiarity on Sponsor Recall: Evidence from Swimming Competitions. Int. J. Asian Bus. Inf. Manag. 10(3): 49-60 (2019)

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