"Managing Consumer Loyalty: An Expanded Model of Consumer Experience ..."

Shivani Saini, Jagwinder Singh (2020)

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DOI: 10.4018/IJABIM.2020010102

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type: Journal Article

metadata version: 2025-01-19

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Shivani Saini, Jagwinder Singh:
Managing Consumer Loyalty: An Expanded Model of Consumer Experience Management and Consumer Loyalty. Int. J. Asian Bus. Inf. Manag. 11(1): 21-47 (2020)

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