"Attributes Ensuring Positive Consumer Evaluation in Brand Extension of ..."

Malik Shahzad Shabbir (2020)

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DOI: 10.4018/IJABIM.2020100106

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type: Journal Article

metadata version: 2023-09-30

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Malik Shahzad Shabbir:
Attributes Ensuring Positive Consumer Evaluation in Brand Extension of Pakistan. Int. J. Asian Bus. Inf. Manag. 11(4): 71-84 (2020)

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