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"Enabling evidence-based retail marketing with the use of payment data - ..."

Key Pousttchi, Yvonne Hufenbach (2013)

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DOI: 10.1504/IJBIDM.2013.055789

access: closed

type: Journal Article

metadata version: 2022-01-03

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Key Pousttchi, Yvonne Hufenbach:
Enabling evidence-based retail marketing with the use of payment data - the Mobile Payment Reference Model 2.0. Int. J. Bus. Intell. Data Min. 8(1): 19-44 (2013)

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