"Using the data mining technique to predict successful customer engagement ..."

Fatema Salim Al Rabaani et al. (2023)

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DOI: 10.1504/IJBIDM.2023.132611

access: closed

type: Journal Article

metadata version: 2023-09-03

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Fatema Salim Al Rabaani, Aiman Moyaid Said, Sallam Osman Fageeri, AbdulRahman Khalifa AlAbdulsalam:
Using the data mining technique to predict successful customer engagement of marketing campaigns in social media. Int. J. Bus. Intell. Data Min. 23(2): 166-183 (2023)

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