"Application of data mining techniques for customer lifetime value ..."

Harsha Aeron, Ashwani Kumar, Moorthy Janakiraman (2010)

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DOI: 10.1504/IJBIS.2010.035744

access: closed

type: Journal Article

metadata version: 2020-04-25

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Harsha Aeron, Ashwani Kumar, Moorthy Janakiraman:
Application of data mining techniques for customer lifetime value parameters: a review. Int. J. Bus. Inf. Syst. 6(4): 514-529 (2010)

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